Did you know that drinking coffee before shopping might have unexpected consequences? According to recent studies, indulging in a cup of coffee right before hitting the stores can lead to impulsive purchases and increased spending. While it might seem like a great way to boost your mood, here’s why coffee and shopping might not be the best combination for your wallet.
1. Caffeine Fuels Impulsivity
Caffeine is known to boost energy and excitement, but that same stimulation might make you more impulsive when making purchase decisions. Research conducted by the British Psychological Society (BPS) showed that people who drank just one espresso before shopping spent up to 50% more money compared to those who consumed decaf. This happens because the increased alertness from caffeine leads to a heightened emotional state, which often results in quick, less thought-out spending decisions.
2. More Spending on Unnecessary Items
Not only do coffee drinkers spend more, but they are also more likely to buy “hedonistic products”—items that bring immediate pleasure, like gourmet foods or luxury items, which may not be necessary. These products tend to be more expensive, meaning you might splurge on things you don’t really need, just because the caffeine makes you feel good.
3. Scientific Backing
In 2022, a study spanning several countries examined how caffeine affects consumer behavior. Participants were offered small portions of espresso, and those who drank more coffee ended up making significantly more purchases. Interestingly, the increase in purchases correlated directly with the amount of caffeine consumed. Even a small dose of 25-30 milligrams could trigger this impulsive shopping behavior, meaning even one modest cup could have a big impact.
4. Why Are Coffee Shops Everywhere in Malls?
There’s a reason why you see coffee stations in every corner of a shopping mall. Retailers are well aware of the effect caffeine has on shopping habits. The increased impulsivity caused by coffee consumption means people are more likely to spend freely, which is why offering a coffee stop just before you start shopping is a savvy strategy for retailers.
So, next time you’re out shopping, think twice before grabbing that cappuccino—your wallet might thank you!
This research highlights how everyday habits, like drinking coffee, can subtly influence our decisions.